Today I'm spilling the tea on 4 website tips to get more clients. While we all know that having a website for your business is a non-negotiable, there are things that you can do to encourage more clients to buy your services and book with you. Let's get started!
Here are the 4 Website Tips to Get More Clients:
Have a unique and engaging website design
“First impressions of websites are 94% related to design” -Source
Wow! That means that having a unique and engaging design is crucial to connecting with and booking new clients. Think about how many times you have left a website because it was unattractive in some way- cluttered, unorganized, hard to navigate, distracting, too many popups, etc. When thinking about the design of your website, think about the websites that you frequent often or enjoy browsing. Make a list of the things that appeal to you, and think about how you maybe able to bring some of these elements into your own website design.
Create a knock-out About Page
It's true- people buy from businesses that they know, like, and trust. Your About Page is a great place for browsers to get to know the face behind the business. This a where you can not only list your qualifications, but also add some interesting or fun facts, give them insight into your own journey, and let them connect with you in an authentic way. Looking to improve your about page? Learn the 5 Secrets to Creating an irresistible About Page.
Highlight your best testimonials and badges
More on that trust factor mentioned above- this one is key! By letting your visitors know how you have helped or solved problems for other clients, they will be reassured that you can get the same result for them. Make sure to use some bold, call out words from your testimonials if they are more than a sentence long. Make it easy for visitors to skim the important points from each testimonial. We want to make sure they don't skip over these! You can also include logos or badges from places that have endorsed or featured you to really add more to that trust factor.
Have a call to action on all pages
Did you know that 7 out of 10 small business websites don’t include a call to action? –Source This seems like a no-brainer, but many business owners don't realize how important it is to include a CTA on each and every page of your website. As part of the customer journey, you need to make sure that you are leading your visitors to where you want them to go. Adding a simple CTA to each page will do just that.
If the 4 Website Tips to Get More Clients have you questioning your current website, I'd love to help you improve it in just one day!