Today we're talking all about website conversions! When my client reached out to me, she told me she had a feeling that her website was in need of a refresh. Even though she was getting some website traffic, that traffic was not converting. Her website was no longer working for her business.
You may be thinking that maybe she just had too much competition. But isn’t this true for all of us in the online space? She knew that she wanted to invest in a new website because that was the place where she could stand out from her competitors the most.
Here's What We Did to Increase Her Website Conversions:
WE CREATED A CLEAR CUSTOMER JOURNEY
The old website didn’t have a clear path to working with her, and it lacked CTAs. She also had links that took the user away from the website to other places (like her social media accounts, additional resources, etc). We focused on keeping the traffic ON her website and created a clear path to work with her by providing CTAs on every page.
WE FOCUSED ON A USER FRIENDLY DESIGN
One thing that her old website struggled with was how it looked on mobile- it was a hot mess. So we created a design on mobile that looked just as good as the desktop version. We also simplified the items on her menu so her visitors wouldn’t be overwhelmed with too many pages to view.
WE BROUGHT IT TO LIFE
She knew that she wanted the new website to engage users and encourage them to stick around. This was something her old website completely lacked. We did this by adding behind the scenes videos, text transitions, and animations to create a unique and unforgettable experience.
WE HIGHLIGHTED HER UNIQUE VALUE PROPOSITION
We wanted to make it clear why she was different from her competitors and why someone would choose to work with her. By highlighting her unique value proposition, website visitors would be able to immediately understand what sets her apart from others in her industry.
If you're noticing something similar with your website (visitors but no sales), it's probably time for a redesign! I'd love to help you grow your business by getting more website conversions. Click below to view my design services and let's get started!
